APJ

Acumen has been operating in the Asia Pacific region since 2012, offering services within the Revenue Growth Management (RGM) space. As one of the pioneers in this area in APAC, we have a deep understanding of the unique trade dynamics across Asia and Oceania. Our consultants are strategically located in key markets, including Sydney, Melbourne, Tokyo, Seoul, Thailand, and Hong Kong.

We combine global best practices in RGM with the specific needs and regulations of local markets to deliver best-in-class RGM services.

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Proudly partnering with brands in the region

Featured projects in the region

16-18%

net profit benefit

20%

volume increase across both channels

Structured Pricing

Wine and Spirits Supplier

A leading global wine and spirits company, with significant market share in Vietnam, sought to implement a structured pricing framework across traditional and modern trade channels. We created a new pricing strategy aligning the Recommended Selling Price (RSP) to the net price, supported by a 3-year implementation plan. This case study explores how this approach simplified the pricing structure and built a defensible platform for growth in the Vietnamese market.

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2%

Increased ROI on $500m trade spend

4x

Unlocked the ability to budget and forecast quarterly

Acumen Invest

Soft Drinks Manufacturer

A leading player in the Australian beverage market, faced a complex operating environment dominated by a grocery duopoly. The Metcash business also created additional complexity thanks to a tiered operating model, independent store ownership and the presence of multi-store operators. To address these challenges, the Acumen Invest TPM tool was deployed, streamlining business planning and enabling more robust financial management.

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8%

promo plan margin improvement in grocery

$722k

profit from PPA

Promotion Optimisation & Pack Price Architecture

Healthcare Provider

A global healthcare leader, with a strong presence in a highly competitive market, sought to drive profitable market share growth across multiple channels. We developed a new multi-channel pack price architecture, aligning promotional strategies with the goal of improving net profit. This case study explores how our comprehensive approach optimised the company’s pricing and promotional structure, creating a platform for sustainable growth in a challenging market environment.

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