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SaaS

Intuitive and powerful RGM automation tools that bring together your data to provide a single source of truth for your teams.

Invest

Invest TPM is a full customer business planning tool, allowing teams to forecast volume and profits, analyse promotional performance and deliver full sales accounting.

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Radar

Radar helps global businesses manage pricing and trade terms across markets and customers, and prepare for customer negotiations through powerful scenario modelling.

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Consulting

  • Pricing
    Leverage our machine learning, advanced analytics, and industry expertise to recommend optimal prices, helping clients achieve competitive strategies and maximise profitability.
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  • Trade Terms
    Optimise your pricing and terms across all channels by applying our industry-leading formula, from strategy to execution.
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  • Promotion Optimisation
    Never run a bad promotion again with our comprehensive approach to promo optimisation, leveraging machine learning to deliver optimised promo plans across your brands and customers.
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  • Revenue Management Capability
    Embed an RGM mindset across your organisation through our popular RGM capability programs, including playbooks, workshops, and 121 coaching.
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  • Mix & PPA
    Extract more value by selling the right mix to the right consumer, in the most effective channel, for the appropriate occasions, with the optimal price and promo strategy.
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  • International Pricing
    Navigate the dynamic European customer landscape confidently with our international pricing solutions, from strategy setting to execution principles and governance.
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Delivering impact across 200+ industries

Promotion Optimisation & Pack Price Architecture

Healthcare Provider

A global healthcare leader, with a strong presence in a highly competitive market, sought to drive profitable market share growth across multiple channels. We developed a new multi-channel pack price architecture, aligning promotional strategies with the goal of improving net profit. This case study explores how our comprehensive approach optimised the company’s pricing and promotional structure, creating a platform for sustainable growth in a challenging market environment. 

8%

promo plan margin improvement in grocery

$722k

profit from PPA

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Promotion Optimisation

UK Spirits Supplier

A UK spirits supplier was looking to enhance their promotional strategy for a key brand in their portfolio. The client sought to optimise their approach and gain deeper insights into promotional effectiveness. We conducted a thorough analysis to address critical questions surrounding display impact, funding strategies, margin optimisation, and governance frameworks. This case study explores how we developed a data-driven promotional framework, balancing promotional pressure and frequency whilst considering competitive dynamics.

£260k

Developed a full year promo plan for a core SKU that could generate £260k gross profit

£500k

£500k in RSV from implementing a deeper promotional strategy with two customers

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Acumen Invest

Food & Beverage Supplier

A multi-category supplier in dairy, early-life nutrition, and water implemented Acumen Invest to optimise business planning and support digital transformation. The solution consolidated data, streamlined processes, and freed up key account managers’ time. This case study outlines the challenges, implementation process, and quantifiable outcomes achieved through Invest’s integration.  

1st

For the first time, visibility of buy-in and sell-out data enabled the pre and post-evaluation process.

72 Excel files removed

Removed 72 separate Excel planning files in a single market, which significantly reduced the time spent on manual data validation

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Capability

Global Food Supplier

A leading global FMCG company specialising in table sauces, meals, snacks, and baby food sought to elevate their experienced revenue managers to industry-best status. Acumen designed a bespoke two-tier RGM masters program, blending core curriculum with personalised development plans. This case study outlines the challenges, solution approach, and key benefits achieved.  

5 electives created

5 individual electives were created to reflect key competencies, support PDP and individual project progress.

9/10

NPS score achieved

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