Pack Price Architecture

Trusted by some of the world’s leading consumer goods companies

Balance value, accessibility, and profitability

Unlock growth opportunities and maximise profitability by aligning your product offerings with the right pack sizes and price points

Client Immersion

We gain deep insight into your current operations, market dynamics, and business strategy, becoming an extension of your team

Data Collection & Sign Off

We build a fact base to support the PPA analysis

Diagnose

We analyse your current PPA to understand key drivers, assess opportunities to meet consumer needs, and identify ways to optimise for greater value and growth

Validate PPA Hypothesis

We assess business impact and collaborate with key teams to ensure feasibility. Final PPA recommendations are based on stakeholder review, ranked by KPIs and execution ease

Prepare Implementation

We help you define a multi-year implementation plan and set up a tracking scorecard to review progress

Selling Story

We craft internal and external selling stories to support the implementation

Accessible, best-in-class approach

Our approach is designed to be highly accessible, making it easy for your team to engage and collaborate. We leverage industry best practices, ensuring that our strategies are not only effective but also aligned with the latest standards and innovations. Trust us to deliver solutions that are both practical and cutting-edge.

Pack price architecture case studies

8%

promo plan margin improvement in grocery

$722k

profit from PPA

Promotion Optimisation & Pack Price Architecture

Healthcare Provider

A global healthcare leader, with a strong presence in a highly competitive market, sought to drive profitable market share growth across multiple channels. We developed a new multi-channel pack price architecture, aligning promotional strategies with the goal of improving net profit. This case study explores how our comprehensive approach optimised the company’s pricing and promotional structure, creating a platform for sustainable growth in a challenging market environment.

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