By removing 72 excel files, we significantly reduced the time spent on manual data validation.
Introduction of pre & post evaluation of all promotional activity allowed us to identify areas to reallocate trade spend.
Reduced reliance on Excel files increased the governance around business planning and greater visibility to facilitate better decision making.
Visibility of buy-in and sell-out data enabled pre & post evaluation process for the first time.
“The biggest impact is that now everyone is using one tool we can really focus on how to accelerate the
business. Acumen are simplifying the balance of agile business vs slow corporate processes and simple reporting in parallel.”