Acumen Invest

Soft Drinks Manufacturer

A leading player in the Australian beverage market, faced a complex operating environment dominated by a grocery duopoly. The Metcash business also created additional complexity thanks to a tiered operating model, independent store ownership and the presence of multi-store operators. To address these challenges, the Acumen Invest TPM tool was deployed, streamlining business planning and enabling more robust financial management.

2%

Increased ROI on $500m trade spend

4x

Unlocked the ability to budget and forecast quarterly

At a glance

The Client

A leader in the beverage market in Australia operating across all segments

The Objective

To optimise promotional strategies, business planning and improve profitability by leveraging the Acumen Invest™ tool

Challenges

Create a single planning process across the entire business
Generate an accurate, reliable 18-month rolling forecast
Manage a national promotion calendar with state-based variations
Improve ROI on trade spend

Solution

Acumen Invest™ Implementation: Enabled continuous promotion optimisation by providing account teams with enhanced control and visibility.

Client journey

Scoping requirements gathering sessions with each channel / customer
Acumen Invest configured to meet client needs
12 Automated data interfaces putting Invest at the heart of the business
Best From Invest capability modules delivered

Project outcomes

2% increased ROI on $500m trade spend

Unlocked the ability to budget and forecast quarterly

8.1/10 average user feedback score for BFI modules

Additional project outcomes

Standardised value chain achieved across all customers
Efficiency gains from automating the data transfer between systems
Reduction in clashes through increased visibility
Better promotion plans driven by Invest analytics