Overview
With shoppers being increasingly price sensitive due to cost-of-living pressures, suppliers face significant challenges to offer attractive portfolios with the consumer offerings and right price points. Thinking strategically about your Pack Price Architecture (PPA) will help to grow revenue across your target shopper segments and to match their price-to-value expectations. The question is how do you successfully apply PPA in today’s market? Join our webinar, as we cover:
- How PPA can help address current shopper need?
- How you can turn PPA insights into actionable decisions?
- What goes into building an effective PPA approach?
- What does a successful PPA look like in stores?
