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Acumen has successfully delivered projects across Europe, the Middle East, and Africa. Our diverse team brings a wealth of experience that meets the unique needs of each of our clients and their markets.

Our solutions span all market archetypes, from data-rich modern trade environments to markets with limited data and traditional trade channels.

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Proudly partnering with brands in the region

Featured projects in the region

Promotion Optimisation

UK Spirits Supplier

A UK spirits supplier was looking to enhance their promotional strategy for a key brand in their portfolio. The client sought to optimise their approach and gain deeper insights into promotional effectiveness. We conducted a thorough analysis to address critical questions surrounding display impact, funding strategies, margin optimisation, and governance frameworks. This case study explores how we developed a data-driven promotional framework, balancing promotional pressure and frequency whilst considering competitive dynamics.

£260k

Developed a full year promo plan for a core SKU that could generate £260k gross profit

£500k

£500k in RSV from implementing a deeper promotional strategy with two customers

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Capability

Global Food Supplier

A leading global FMCG company specialising in table sauces, meals, snacks, and baby food sought to elevate their experienced revenue managers to industry-best status. Acumen designed a bespoke two-tier RGM masters program, blending core curriculum with personalised development plans. This case study outlines the challenges, solution approach, and key benefits achieved.

5 electives created

5 individual electives were created to reflect key competencies, support PDP and individual project progress.

9/10

NPS score achieved

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Acumen Invest

Food & Beverage Supplier

A multi-category supplier in dairy, early-life nutrition, and water implemented Acumen Invest to optimise business planning and support digital transformation. The solution consolidated data, streamlined processes, and freed up key account managers’ time. This case study outlines the challenges, implementation process, and quantifiable outcomes achieved through Invest’s integration.