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Trusted by some of the world’s leading consumer goods companies

 

From strategy to execution

We analyse your promotional history and core financials to pinpoint what’s working and what’s not, helping you craft an optimised promotional plan for the future

Client Immersion

We gain deep insight into your current operations, market dynamics, and business strategy, becoming an extension of your team

1

Data Collection & Sign Off

We collect multiple years of promotional history and core financials to create a clear, comprehensive snapshot of your current promotional landscape

2

Emerging Insights

We visualise the data to identify emerging insights and develop promotional hypotheses in preparation for the modelling phase

3

Elasticity & Machine Learning Modelling

Next, we leverage elasticity modelling and Machine Learning to evaluate the impact of various price points and discount depths by mechanic

4

Promo Workshops

We conduct workshops to sign off the ideal promotion margins and targets by brand, incorporating best practices on funding types

5

Sales Guidelines

Promo guidelines are documented to inform future promotional activity

6

Powered by Acumen Invest

For ongoing, systemised promo planning, we recommend implementing on our TPM solution Acumen Invest. Our fully integrated solution enables more efficient and effective promotion planning moving forward.

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Promotion optimisation case studies

 

Promotion Optimisation & Pack Price Architecture

Healthcare Provider

A global healthcare leader, with a strong presence in a highly competitive market, sought to drive profitable market share growth across multiple channels. We developed a new multi-channel pack price architecture, aligning promotional strategies with the goal of improving net profit. This case study explores how our comprehensive approach optimised the company’s pricing and promotional structure, creating a platform for sustainable growth in a challenging market environment. 

8%

promo plan margin improvement in grocery

$722k

profit from PPA

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Promotion Optimisation

UK Spirits Supplier

A UK spirits supplier was looking to enhance their promotional strategy for a key brand in their portfolio. The client sought to optimise their approach and gain deeper insights into promotional effectiveness. We conducted a thorough analysis to address critical questions surrounding display impact, funding strategies, margin optimisation, and governance frameworks. This case study explores how we developed a data-driven promotional framework, balancing promotional pressure and frequency whilst considering competitive dynamics.

£260k

Developed a full year promo plan for a core SKU that could generate £260k gross profit

£500k

£500k in RSV from implementing a deeper promotional strategy with two customers

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